For the local community, this is one of the most important days of the year, being celebrated intensively and with the entire population.
CJR Renewables, which was present at the festivities by local invitation, was highlighted as one multinational organization that is contributing to community development and identity promotion.
For Mercedes Arpushaina, Social responsible in the Windpeshi project, participating "in this type of initiative fosters mutual familiarity, between company and community, and, at the same time, promotes the customs safeguarding and local idiosyncrasy persistence. To demonstrate our commitment to these practices, we prepared this day in advance, and we asked a local institution to develop a corporate Wayuu shawl (local costume with the company’s brand). These clothes materialized our will to be part of the tradition, to show the population that, today, we too are making a new history that transcends borders". Mercedes also pointed out that "the operation of a company naturally generates enormous impacts on society, especially in the communities located around it, and therefore the company has responsibilities towards them. We believe in positive impacts, either by promoting employment and, therefore, impact on the local economy or by meeting local needs for these communities’ sustainable development". CJR Renewables is currently building the Windpeshi Wind Farm (200 MW) in the Uribia La Guajira region.